Nice post.

There are two aspects to selling online:

1. Driving highly targeted traffic to your site.

Getting the right traffic can be done with key phrases in articles, ppc ads etc and as you say, tracking them will tell you which sources are working best for you.

2. Converting the traffic when it arrives on your site.

I think this is more difficult than (1) because it depends on things like design, layout, and crucually, web copy – what you say and how you say it on the page (or on video or recorded messages)… The way to monitor results with (2) is with split tests.

But I bet tracking and split testing are the two steps that most Internet marketers skip!

Best wishes,

David Hurley
Online Article Marketing